Raised in Far Rockaway New York, Joel always wanted to be an advertising executive from an early age. His passion for television and production lead him to Indiana State University where he majored in radio, television and film. However, he eventually found that his passion was the behind the scenes of the production business. From his early days of Cable TV and pay-per-view events with Don King, to writing scripts for commercials and other programming, Joel quickly developed an uncanny talent for developing ideas and content.
Over the years however, Joel found that it was the publicity and marketing of individual personalities such as Jerry Lewis, that was his forte. This led to his role as unit publicist on the TV show Miami Vice, and other major television productions at Universal and Viacom.
From commercial and corporate productions, to live broadcast events, Joel always delivers a powerful message and strategy for our clients.